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Porsche

The Porsche AG has been manufacturing automotive vehicles since 1945, especially in the sports car segment. Today, the company is part of the Volkswagen Group. Founded in Stuttgart in 1931 by Ferdinand Porsche building site office, the company began its activities in the automotive industry.

First inventor, second entrepreneur

While founding the company Ferdinand Porsche was able to already look back on a long career in the emerging automotive sector. Before the turn of the century, he was involved in the construction of the Egger-Lohner electromobil, called Porsche 1, and in 1900 presented the successor of the "Lohner-Porsche" at the Paris World Exposition.

Porsche was recognised internationally for its wheel hub engines, which were installed in the wheel and at the same time also held the wheel hub. He then developed a racing car with an all-wheel drive system and a gasoline-electric hybrid vehicle.

Start as a technical designer

In 1906 Ferdinand Porsche became a technical director at Austro-Daimler, one of the most important automobile companies in Europe. In the following year, he himself steered the Austro-Daimler Touring car, which brought a triple-win at the Prince Heinrich race. As the technical director, he was also responsible for the construction of the Mercedes compressor van. The racing cars of the Mercedes-Benz S-type were leading since 1927 in the international racing sport.

Steps into independence – the foundation phase

Since the founding of the office for the "design and consulting for engine and vehicle construction" in 1931, Porsche took orders from renowned manufacturers and was active as a consultant. The Grand Prix race car with a 16-cylinder mid-engine and the concept for the rear engine were developed one year later.

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The Beetle - a legend was born

The rear engine also appeared in the small car of the NSU Type 32 and later was used in the VW Beetle. The prototype of the beetle, which was also the first German Volkswagen, was developed under the direction of Porsche from 1934 on. The prototypes were partly manufactured by Daimler-Benz AG, but Porsche had the main responsibility for the construction of the automobile factory in 1938 in Wolfsburg, which today is the core of Volkswagen.

Before these concrete efforts were interrupted by the Second World War, 1939 the Berlin-Rom-car was introduced. It is a model for the later sports car models from Porsche. After 1945, the VW Beetle became world-famous.

Building of the brand

The first car named Porsche was the Roadster 356 No. 1. The light sports car from 1948 was produced two years later and in the same year got known for its victory in the Innsbruck city racing.

Prepared for the presentation of new models

At the beginning of the fifties the emblem of Porsche was developed, which with its local patriotic impact benefits from the excellent reputation of a whole region of car producers. From now on, the composition of the Stuttgart heraldic animal, the Baden-Württemberg state coat of arms with the lettering Porsche and Stuttgart adorns every car of the brand.

The Porsche 550 Spyder had its premiere in 1953 in Paris. The racing car was equipped with a four-camshaft engine and secured for the company international success. In the following decades, the company made design and motor sport history with models such as the Porsche 911 from 1964, the 911 Targa from 1966, the VW Porsche 914 from year 1969 - not least because Porsche continuously gained victories in international competitions.

Germany's smallest independent car producer

After Porsche was converted into a stock corporation in 1972, even the oil crisis could not slow down the company. In 1974, the 911 Turbo, the first sports car with exhaust turbocharger and charge pressure control was introduced as a standard.
With an ever-small number of units produced, Porsche could continue its business as a sports car company in the 1980s, until the end of the decade financial difficulties arose because of the downturn in the dollar. However, a reorganisation and an enlargement of the product range averted the worse.

Still in 2006, Porsche was the smallest independent manufacturer in Germany, who at the same time made one of the highest profits in the industry.

Changing relationship to VW

Porsche and VW are not only connected because of the shared model design of the beetle. In the middle of the seventies the Porsche 924 was developed. The Cayenne and VW Touareg off-road vehicles are for instance based on the same platform.

In the 1990s there were also personnel overlaps. From 2005, Porsche continued to expand its stake in VW, eventually a takeover failed. Since 2009 the integration into the VW Group began. Porsche AG has been fully VW since 2012.
Top position in racing

Porsche cars have always been developed as potential racing cars. After the beginnings with the Type 34, the Berlin-Rom car in 1939 and the Grand Prix racing car Cisitalia in 1946, Porsche was victorious in almost every area of racing.
The company can look back on numerous Formula One titles and at least 18 victories at the Le Mans 24-hour race. The 11 victories at the Targa Florio and at the Rallye Paris-Dakar are just as important.

Expansion of the product range

With the introduction to the market the Boxster 1996 and the coupé model Cayman 2005, Porsche gradually expanded its model range. Since 2002 the producer completed its range with the Porsche Cayenne as the first SUV of the brand.
The upward trend for off-road vehicles is evident: in 2016 the Cayenne was the best-selling Porsche in Germany.

The sales program currently consists of five models: the racing cars 911 and 718 in 14 and 4 versions respectively, the sedan Panamera with 10 variants, the SUV Macan in 6 and Cayenne in 11 versions.

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